We are here to empower people to do what's best for their money so they can live better.
We’re building smarter, more efficient money management for everyone. By pushing the bounds of what technology can do, by bringing together the best software and analytic thinking of diverse, cutting edge industries, we’re able to ensure that more people get the advice that they deserve. We have the ability to help free our customers to pursue what is most meaningful to them, to spend their time doing what makes them happy. And by doing that, we have the rare opportunity to help them find something positive and intangible that can’t be bought: peace of mind.

Our promise is to invest your money at a low cost, and manage it in a way that gives you a better outcome. We advise you on what to do with your money based on your personal financial situation and the goals you’re looking to achieve—we recommend how much to invest each month, how much risk to take on in your portfolio, and what type of investment account you should have.
Then, we do it all for you.

We invest your money in our globally diversified portfolio of low-cost exchange-traded funds (our investment team carefully selects these ETFs based on a variety of criteria). And we manage your money over time to help you achieve lower taxes and the best possible expected return. That means we do things like automatic rebalancing and tax loss harvesting—investment strategies that are typically time-consuming and tedious for average DIY investors to do on their own. Our award-winning Customer Support team is available 7 days a week to answer your questions.