Betterment offers unique features, including:

- A straightforward pricing model without transaction charges or hidden fees.

- Focus on the only two investments that matter to most investors – a great stock basket and a conservative bond portfolio.

- An incredibly easy user experience that makes it easy to understand your money and control your exposure to risk.

- Automatic, seamless diversification (which means higher returns with lower risk).

- Automatic rebalancing of your portfolio.

- Automatic reinvestment of your dividends.

- Transaction in exact dollar amounts (so you don't have to buy whole shares).