Last Updated: February 01, 2017 8:20PM EST
Our business is built on delivering high-value services at a low cost. The pricing model we’ve had to date has supported the new features we’ve built over the years: Tax-Coordinated Portfolio™, Tax Loss Harvesting+™, RetireGuide™, better advice through external accounts, automated rebalancing, and more.
All of these features are designed to get you higher expected returns, but they also increase our trading and maintenance costs. In order to cover these costs, we made the decision to update our pricing to a flat rate of 0.25% for the Digital plan. We’ve had a tiered pricing model for four years, and we’ve learned that this flat rate will cover our costs, and still fund future innovation. For some customers, this update means that their fees will stay the same or go down. But for others, this update means that their fees will increase. This was not an easy decision, and we recognize your frustration as a result.
This pricing change will allow us to build features that our customers want, but that we don’t have today. It will allow us to continue to deliver high-value, low-cost services, so that you get the highest expected returns you deserve.